Capturing Vietnam’s Foodservice Industry 2018: Female consumers is becoming the key factor of the Out of Home (OOH) market revenue

With more women tending to go out for a meal, they have been considered as potential customers in Vietnam’s F&B Industry which can shift the OOH market revenue.
Vietnamese women make up 50.8 percent of Vietnam’s population and some 50 percent of the country’s workforce according to the National Committee for the Advancement of Women. In the recent survey from Decision Lab, a new Hochiminh City based-market research firm indicates that in all categories, female …