Workshop: Marketing in F&B Industry: From Consumer Journey to Buying Motivation

As managers and owners of foodservice establishments, are you having challenges to understand consumer behavior shifts? Consumer behavior is never simple; decisions that appear to be irrational to managers can totally be rational from buyers’ perspectives. To help you catch the latest consumer behavior trends of the foodservice industry, Vietnam Gastronomy Tourism Development Program organized by Vietnam Hospitality Network (VHN) is privileged to bring you this month workshop about Marketing in F&B Industry: From Consumer Journey to Buying Motivation.

On June 23rd, the workshop organized by VHN at Hospitality Hub, 11 Nguyen Dinh Chieu Street, Da Kao Ward, District 1 with the attendance of Mr. Michael Minh Do – Managing Director at Wolf Consulting has attracted many participants who are managers and owners of F&B establishments in Ho Chi Minh City.

The event was expected to start at 9 AM but the attendants arrived very early to network and get acquainted with each other.

Mr. Chu Hong Minh – CEO of VHN briefly introduced this event is one of the workshop series under Vietnam Food Tourism Development Program. The program aims to amplify Vietnamese foodservice industry and to leverage it to become “Kitchen of the world”.

Next, Mr. Michael shared his experience and real world case study about establishing and managing his restaurant in Da Lat. The event was carried on lively and excitingly with many engagement and discussions from both Mr. Michael and the attendants. Then, Mr. Michael gave several suggestions and consultations regarding marketing and customer satisfaction in starting up and operating a foodservice establishment.

The workshop Marketing in F&B Industry is part of RAV Training Program which is implemented and operated by Hospitality & Tourism Solutions (HTS Group) in cooperation with VHN. RAV Training is an in-depth training program provides 1-year coaching for middle and upscale F&B establishments.

For more information about RAV Training as well as upcoming workshops



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