Workshop 1: Marketing in F&B Industry: From Consumer Journey to Buying Motivation

As managers and owners of foodservice establishments, are you having challenges to understand consumer behavior shifts? Consumer behavior is never simple; decisions that appear to be irrational to managers can totally be rational from buyers’ perspectives. To help you catch the latest consumer behavior trends of the foodservice industry, Vietnam Gastronomy Tourism Development Program organized by Vietnam Hospitality Network (VHN) is privileged to bring you this month workshop about Marketing in F&B Industry: From Consumer Journey to Buying Motivation.

Join us in this workshop is Mr. Michael Minh Do, Brand Manager of Mango Clothing, Unilever, and Managing Director at Wolf Consulting. Michael is a marketing connoisseur with more than 15 years of experience worldwide. He has successfully led renowned brands such as Mango Clothing and Mount Elizabeth in international market as well as McDonald’s, Starbucks Coffee, Urban Station Coffee, and so on in local field.

In this workshop, Michael will share his experience and expertise about utilizing marketing strategy to generate buying motivation as well as consultations on how to satisfy their demands through consumer journey.

Participants of the event will have the opportunity to discuss with Michael and other attendees who are owners, CEOs, managers, and professionals of the foodservice industry.

(Kindly note that the workshop will be in Vietnamese.)

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Early bird discount (until the end of Saturday, June 16th, 2018): 500,000 VND

Normal fare: 700,000 VND

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Agenda:

08:30 AM – 09:00 AM: Check-in and networking
09:00 AM – 10:00 AM: Presentation
10:00 AM – 10:20 AM: Coffee break
10:20 AM – 11:00 AM: Continue presentation
11:00 AM – 11:15 AM: Q&A

11:15 AM – 11:30 AM: Networking session

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Date: Saturday, June 23rd, 2018

Time: 09:00 AM – 11:30 AM

Location: Hospitality Hub, 11 Nguyen Dinh Chieu Street, Da Kao Ward, District 1, HCMC






If you have any question, please let us know.

Name of bank: Vietcombank CN Tan Dinh HCM
Name of beneficiary: VIETNAM HOSPITALITY NETWORK COMPANY LIMITED
Account number: 0371000481645
Description: RAV WORKSHOP_2710_FULL NAME
Example: RAV WORKSHOP_2710_HUYNH TE HOA

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